Mentoring & marketing with Hannah Butcher

Belong Digital may be a little bit different to your usual digital marketing agency, but I hope that’s why you’re here. You don’t often come across a consultant that excels with client campaigns and is also a recognised mentoring provider in the digital marketing industry, but hey – you’ve found me.

My Story

My career in marketing started over a decade ago in Manchester, UK. As journalism graduate, I found my first role in a media agency on the fledgling SEO team. I was an SEO Copywriter, which led me to specialise in content strategy, creation and outreach throughout the years that followed.

It was when I started managing people that I realised that I was responsible for so much more than reporting on website visitor numbers, domain authority (don’t judge, we’re talking about ye olden times here) and PageRank (again, shh). I had to put aside my introverted nature and learn to talk to my team members.

As it turns out, I was a natural at the people management side. And despite my limited experience, I promised myself I’d never be a micromanager, bully or take myself too seriously. This meant people could talk to me about how they felt they were performing, behaving and progressing in the work environment, and I would listen with earnest, even when I didn’t have all of the answers.

My Future

After working at too many toxic work environments to count on my fingers, I launched Belong Digital Ltd to merge my two passions together: content marketing and helping people to be more content. Particularly women, because we face gender bias every day in our careers. As an aside: when I told my previous line manager that I was expecting a baby, his words were “Oh, shit”.

Content & Search Engine Optimisation

Working on content projects as part of a wider SEO strategy is my digital marketing specialism. I relish the opportunity to help businesses of all sizes to make discoveries in data and then to convert these findings into content strategies. Keyword and competitor research, and gap analysis projects? Yes please! (Even better if you need me to do the copywriting and content creation part that follows).

Mentoring & Coaching

I’m quickly becoming the “go to” person for mentoring in the SEO and digital marketing industries, leading to my nomination in the #TechWomen100 Champion award. I’ve spoken about my passion for mentoring on podcasts and webinars, and I’ve also mentored over 20 women in tech this year. I led the Women in Tech SEO training session for all new mentors who signed up to take part in the program, with lots of positive feedback.

I recently gained a counselling skills diploma, and I’m working on an ILM level 5 certification in effective mentoring and coaching at management level.

So, yes. I may be a little bit different. But I like it that way, and I hope you do too.